Papa fûme une pipe, deux cafés au lait, et oú est la grenouille? Ou plutôt LE grenouille, parce-qu' il s'agit de Kermit...

Kermit was in France, home of the Froggies, n'est-ce pas? As Gijs pointed out in his previous post, we were in Paris to visit Singapour PR, part of the CRM groupe, and one of the 'veterans' in technology PR. But a veteran that is rejuvenating rapidly, making creative use of social media, PR 2.0, blogs etc. The name of the company is changing to Voice, and the company is aiming to be just that: the voice of the customer, to be heard all over the internet. For PR agencies it is no longer sufficient to talk with the press. Direct influence is possible and needed. Talk to influencers, be an influencer yourself.

"Cogito ergo sum" - I think, therefore, I am - is now being replaced by '"Blogito ergo sum" - I blog, therefore, I am... From René Descartes to Thierry Guillman, a small step. And blogging is what Voice is doing. Creating corporate blogs for its customers, as well as a wide ranging corporate blog for Voice itself. And by mixing topics on these blogs, and referring from one blog to the other, Voice is able to create a far better online presence for its customers. Check it out on http://infoblogs.fr/infoblog.

With customers such as Le Web, Voice is really making the transformation into a new type of PR agency, and we were happy to exchange ideas with them. Especially Willemijn was really engaged in the PR 2.0 discussion. "Merci...Oui-lemine!"

The next day we had a few hours before embarking on the Thalys and what better place to enjoy the sunny morning in Paris than at the stairs of the Sacre Coeur. Kermit was having a great time!

Voice and Whizpr, a good match... The next rendez-vous is planned for Amsterdam in September, at Picnic'08