Influencing and Trend Jacking
Tuesday, July 01, 2008
Do as the French do. Last week we visited Voice a.k.a. Singapour, our partner PR agency in Paris. Just like Catalysis, the first visit of the Whizpr PR agency tour ,Voice is also quite similar to Whizpr.
Besides the fact they are more and more considering PR as taking the form of direct influencing and therefore creating your own content -"it's all about search engine optimalisation" - we are working in quite the same way and have the same do’s and don’ts. We even had many of the same customers before take overs and mergers happened. Nice focus point we discovered is TrendJacking: keeping a close watch on what's happening in society and the daily matching of your client's story to current affairs.
After an impressing lunch, of course with fine wine, the five hour meeting resulted in an productive and inspiring day of international PR strategy and analysis.
In France more and more print media are disappearing and online is therefore key and focus. Video is experimental and they are even creating TV content.
Beau aussi: Montmartre, Thalys et merci....
posted by
Gijs
@
09:08
1 Comments: 1
Hi there! Very much appreciated as well! Looking forward to seeing you again when at PicNic, and wishing you all the best - ThierryHi there! Very much appreciated as well! Looking forward to seeing you again when at PicNic, and wishing you all the best - Thierry
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